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Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Digging Into the Pet Industry™
#60: Inside the World of a Pet Journalist With Melissa Kauffman of Dogster and Catster
Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has evolved over the last two decades
Learn more about Melissa, Dogster, and Catster here:
dogster.com
catster.com
https://www.linkedin.com/in/melissa-kauffman-a7939314/
Grab your calendar here: 2023 Pet Industry Events Calendar
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https://americanpetprofessionals.com/subscribe-here/
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https://americanpetprofessionals.com/peteventsnewsletter/submitpetevent/
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www.AmericanPetProfessionals.com
If you haven't done so yet, please follow or subscribe to our podcast! We have many solo episodes here on the podcast with ideas, tips and information about pet businesses and the pet industry. And many more incredible pet industry professionals in future episodes. If you're not following the podcast you will miss out on valuable information. Follow now!
Music: "You Can Do More" by lemonmusicstudio
