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Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Digging Into the Pet Industry™
#77 Are you being Demure Promoting Your Pet Business?
Host: Nancy Hassel, Founder of American Pet Professionals
About This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may be taking over, Nancy offers a different perspective: when it comes to promoting your pet business, now is not the time to be demure. Drawing from her experience and insights in the pet industry, she shares why being assertive and confident in your marketing approach is crucial for success.
Episode Highlights:
- An overview of the “demure” trend on TikTok and its impact on social media.
- Why pet business owners should resist the temptation to be overly modest or understated in their expertise, skills, and experience.
- Nancy’s advice on balancing trends with authenticity in your marketing strategy.
Call to Action: Tune in to hear Nancy’s take on why it’s essential to be bold and unapologetic when promoting your pet business. And to learn how to not let that imposter syndrome kick in or worry about what everyone else is doing.
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Music: "You Can Do More" by lemonmusicstudio
