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Digging Into the Pet Industry™
Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
Digging Into the Pet Industry™
#78 Are You Consuming Content or Creating it for Your Pet Business?
Host: Nancy Hassel, Founder and President of American Pet Professionals
About This Episode: In this solo episode, Nancy Hassel dives into a critical question for anyone in the pet industry: Are you creating content, or just consuming it? As the digital landscape becomes increasingly crowded, Nancy emphasizes the importance of being a content creator rather than just a consumer. She shares insights on how producing your own content can set your pet business apart, drive engagement, and establish your brand as a leader in the industry.
Episode Highlights:
- The difference between creating and consuming content and why it matters for your pet business.
- How being a proactive content creator can enhance your brand’s visibility and credibility.
- Tips for shifting from content consumption to content creation, even if you’re just getting started.
Call to Action: Tune in to explore the power of content creation and learn how to move from being a passive consumer to an active creator in the pet industry.
Stay Connected: Subscribe to the podcast to stay inspired and informed on how to take your pet business to the next level through effective content creation!
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Music: "You Can Do More" by lemonmusicstudio
